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Business & Marketing IBS: Education, Inspiration and Innovation to Differentiate Your Business This Year

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Yes, the countdown is on for the show of shows, the 2016 International Builders’ Show®.

From Tuesday, January 19th through Thursday, January 21st the housing industry hits the collective pause button to convene at the Las Vegas Convention Center. There is nothing like it for anyone in the trade for education, inspiration, innovation, and separation from competitors who miss this trade show spectacular.

What’s new? Almost everything, according to Meg Meyer, Vice President of Marketing & Customer Experience for the National Association of Home Builders (NAHB), the event organizer.

“We’re bringing in a lot of new faces. We do our best to present new and different ideas, speakers, and courses each year,” Meyer says. For an industry that thrives on innovation, there’s nothing like IBS:

  • About 85 percent of the courses are new, along with about a dozen courses on an expanded 90-minute “deep dive” schedule.
  • Close to 40 percent of the speakers are new.
  • All-new Centrals dedicated to six popular market niches, like custom building, remodeling, and 55+ housing.
  • All-new Innovation Hub is the can’t-miss spot for the latest on technology, materials, building materials and even financing.
  • Nearly 300 companies not at the show last year are among the 1,300 companies exhibiting.
  • The High Performance Building Zone returns with live demos of hot new ideas designed to save you time and money.

And that’s just for starters.

Take the 2016 edition of the pro-favorite New American Home. “It’s fantastic. This year’s model is a stunner. Amazing interior design and sustainability ideas in action, all with a breathtaking view of Las Vegas below,” Meyer reports.

For a quick preview, Meyer encourages a look at the brief series of videos tracking construction progress. Free NAH tour tickets go quick. Meyer advises attendees to pick up their comp tickets in the Central Hall concourse area early in the morning of your tour day.

There’s a lot going on outside the convention halls, too.

“We have in the neighborhood of 27,000 square feet of outdoor exhibits,” says Geoff Cassidy, NAHB Senior Vice President of Exhibitions and Meetings. “There will be live, full-scale construction demonstrations. It’s incredible what they’re able to put together in just seven or eight days before the show.”

To help show-goers unwind, laugh, dance, and party, the show has you covered there with headliners like Jay Leno and rock legends Hall & Oates.

As if that wasn’t enough, 2016 IBS is just part of the 3rd annual Design & Construction Week in Las Vegas. Concurrent with IBS and co-locating in the Las Vegas Convention Center are the Kitchen & Bath Industry Show as well as the International Window Coverings Expo and The International Surface Event. All told, expected attendance of 110,000+, 2,500+ exhibitors across 1.2 million square feet.

Already booked? Get set for the pro time of your life. Not registered? What are you waiting for? It’s fast and easy. Don’t worry about a last-second departure. “Remember, there are about 160,000 hotel rooms in Las Vegas,” Cassidy laughs. See you at IBS!

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