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Part 2: Marketing to Today’s Self-Educating Homebuyer

A major shift in the way homes are listed may boost home buyer interest in home performance. I say could, because it’s too soon to tell. As of February 2016, about nine states have added Home Energy Ratings to real estate MLS listings. This means that homebuyers can now make an “apples-to-apples” comparison of a home’s energy performance, as it relates to future energy use.

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Comfort, Energy Efficiency, Homebuyer Education

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