Here’s What We Learned at the 2016 Building Genius Summit
Check out what Builder 20 members are saying about the Building Genius Summit
Tag: Homebuyer Education
Groundbreaking KB “Home ProjeKt” Shows Collaboration Works
The demonstration home predicts future trends and brings flexible, sustainable design to the masses.
The Growing Impact of Healthy Environments in Homebuyer Demand
Well-being is the mantra of the 21st century home buyer.
Part 2: Marketing to Today’s Self-Educating Homebuyer
A major shift in the way homes are listed may boost home buyer interest in home performance. I say could, because it’s too soon to tell. As of February 2016, about nine states have added Home Energy Ratings to real estate MLS listings. This means that homebuyers can now make an “apples-to-apples” comparison of a home’s energy performance, as it relates to future energy use.
ABC Green Home Opens 3 Models Ready for Zero Net Energy Regulations
Recently, Owens Corning has worked as an extension of the team assembled by Habitat for Humanity for project ABC Green Home 3.0. This project is using familiar insulation and fiberglass solutions that easily integrate into the design plans and deliver the highest standard of energy efficiency in production-built homes.
How to Market to Millennials as They Enter Prime Home Buying Years
A residential builder’s guide to the who, why, and how of development, design, construction, and marketing to young adults of today and tomorrow.
Today’s Self-Educating Homebuyers are Ready to Learn About High-Performance Homes
Data suggests that builders still have a key role to play in getting buyers past product myopia.
Learn About the Change Quail Homes Made to Optimize Thermal Performance
Owens Corning offered to help Quail Homes reassess their extensive analysis, which led to displacing their internal air sealing process and replacing it with sealing the outside of their homes to better protect from conditions, including moisture, in the region. Now, every Quail Home is wrapped in a blanket of PINK® Insulation top to bottom, outside to inside.
Builder’s Guide: How to Upgrade and Differentiate Your Home with Owens Corning™ Residential Complete™ Wall Systems
The focus of this guide is on residential construction using Owens Corning™ products and systems. However, the principles and physics apply to all types of construction and many of examples and details are readily applicable to commercial, institutional construction and special use buildings.
Turning the “Daylight Health Factor” into a Tangible Sales Benefit
Can daylight help close more home sales? The value of natural light is a growing factor with today's home buyer.