Put This Marketing Guide to Work Building Your Business
We’ve put together a comprehensive resource guide of materials to help market your ComfortBuilt™ homes.
Tag: Homebuyer Education
Evolving Energy Codes Offer Other Hidden Benefits for Builders and Occupants
Problems like leaky ducts, oversized HVAC systems, and uninsulated hot water pipes negatively affect more than just energy consumption.
Optimizing Thermal Performance: One Builder’s Experience
From the start, the relationship between Quail Homes and Owens Corning has been based on trust. From top-notch customer service, to the attention to detail that goes into one of their homes, partnering with Owens Corning is helping Quail Homes exceed buyers' expectations before, during and after construction.
Homebuyers from Millennials to Boomers are Transforming the Housing Market
According to the Urban Land Institute’s report “Emerging Trends in Real Estate 2015,” the combined impact of millennials and aging boomers—all 160 million of them—will have a significant impact on the housing market for years to come. Find out what this means for builders.
Homeowners Recognize the Health Benefits of High-Performance Homes
Add another selling point for new homes—homeowners consider them healthier than homes built before 2001, according to the Houzz 2014 Healthy Home Trends Study.
Simplifying the Science of Insulation for Your Customers
Thermal insulation has been used in buildings all over the world for many decades. Yet every so often, even seasoned professionals face a difficult time explaining how it works. And frankly, the mechanisms involved are not that simple. Find out more about how insulation works in this article.
Teaming Up to Build Demand for High-Performance Homes
To further pursue energy-efficient, sustainable building, New Town Builders and Owens Corning Insulating Systems functioned as an integrated team to build demand by translating advanced building science into meaningful homebuyer benefits worth paying for.
Using Building Science to Create Customer Demand for Advanced Thermal Performance
Quick: can you think of something you’ve purchased lately that you wanted but didn’t truly need? Now can you think of something you purchased that you neither wanted nor needed? Therein lies the challenge and the opportunity for marketing energy efficiency (EE).